DYNAFIT and the Snow Leopard
Speed, Lightness, Endurance, Technology
The DYNAFIT team crosses the Alps running, cycling and skiing in 2010. Team members take four days to cross four countries and, in doing so, climb four iconic peaks: Zugspitze (Germany), Similaun (Austria), Ortler (Italy) and Piz Palu (Switzerland). They call the event “X4,” which also stands for a new milestone in DYNAFIT’s history – the start of product development for the very first DYNAFIT summer collection. This is an important step in becoming a four-season supplier.
With its new summer segments -- Vertical Running, Alpine Running and Ultra Running – DYNAFIT covers some of the most original, yet demanding forms of running. The next year DYNAFIT invites 600 dealers and other partners from around the world to the ultimate summer kick-off event at the Olympic Stadium in Garmisch-Partenkirchen, Germany, at the foot of the Zugspitze – the place where the X4 athletes started their Alpine crossing. Under perfect conditions, the global DYNAFIT family tests the DYNAFIT Summer collection and celebrates the launch during an exceptional two-day event.
Two years later, DYNAFIT takes the challenge to another level. It comes up with an extended version of the X4 event they call X7. The name stands for seven days of speed – climbing the seven summits of the Alps in one week.