DYNAFIT and the snow leopard
The snow leopard has been DYNAFIT’s brand symbol since 2005 and graces our logo in a stylized form. This extraordinary animal precisely symbolizes the values and characteristics that DYNAFIT stands for as a brand by athletes for athletes and is one that represents how we want to be out on the mountain.
The high mountains of Asia are the natural habitat of the snow leopard – a region many alpinists dream of and the embodiment of mountains in their most true and most extreme form. This wildcat is well-adapted to life in this barren region as no other animal is. Snow leopards are extraordinarily fast and have phenomenal endurance. They move light-footed, nearly silently, with elegance and total efficiency. Their large paws ensure that they neither sink in snow many meters deep, nor slip on steep mountain flanks or exposed peaks. These skills ensure snow leopards live and survive in the highest regions on this planet, making him a role model for every mountain endurance athlete. That’s why there really could be no more suitable symbolic animal for DYNAFIT.
Responsibility and sustainability: Partnership with the Snow Leopard Trust
For professional, long-term protection of snow leopards, we have supported the Snow Leopard Trust based in Seattle, Wash., since 2007. This non-profit organization was founded in 1981 and is considered the most respected and most experienced institution of its kind dedicated completely to the endangered wildcat. With donations, events and international media and public relations work, we do our part in protecting the snow leopard. Our most successful project is the “International Snow Leopard Day:” On one day every winter since 2010, a ski touring event is held in numerous countries where participants work together to accumulate vert for the protection of snow leopards. Each vertical meter skied is transformed by DYNAFIT into a donation. In combination with additional promotions and projects, we have donated approximately euro 150,000 to the Snow Leopard Trust over the years. This is a partnership that we will in the future continue to advance.
The snow leopard is however in danger of extinction. Its natural habitat is getting smaller and smaller due to climate change and human settlement. It is hunted by poachers, and there are always conflicts with cattle ranchers. DYNAFIT has made it its goal to aid the snow leopard and to contribute to its protection. This commitment to the reclusive wildcat is a central component of our sustainability pledge, which we have promoted for years for people and the outdoors.
For athletes, by athletes
DYNAFIT is the brand by athletes, for athletes. Speed is a part of our DNA, and we are driven by our aspiration to equip mountain endurance athletes from head-to-toe, summer and winter, 365 days a year, with the most efficient gear possible. We know what counts up on the mountain to achieve personal goals and to tap into the best you have. Intelligent materials, innovative technology, and the courage to follow unconventional paths – these are the keys to our success. Minimalist and efficient, but at the same time totally reliable products, with the result that we support discerning athletes on the mountain – whether on ski tour, or trail running, mountaineering or biking.
Our focus: 100% mountain endurance sports
DYNAFIT is always in motion and a step ahead of others. We lay track, we suffer, we fight, and we always keep moving ahead. Standing still is only something we know when basking in the success of summiting and enjoying a moment of quiet. Because there can only be new paths found when somebody leads – that’s true for mountain sports as well as for our products. The future is to us characterized by intuitive and efficient systems that allow us to summon top performances and be the first to conquer unfamiliar terrain.
We are pioneers who push the limits. As confident drivers of innovation, DYNAFIT pushes the limits of what’s possible over and over. We ourselves overcome the biggest challenges and in the process hit the edge of our limits. Because advancement is only possible when you are courageous and never lose sight of your goal. We are faster than our fears, but in the process never lose the necessary respect. It can be that not everybody understands us. But we are not here just to please, but rather to make things shift.
We are fully committed to mountain sports. Pure passion, untiring commitment, and absolute devotion determine everything we do and strive for. Because if you want to achieve a lot, you must be prepared to always give more. Always striving, never sitting, strong-willed, and indefatigable. That’s precisely what defines us. We are athletes who tap into everything that we have to always reach the finish line first – with the maximum of minimum in gear. Some call it being obsessed. We call it passion.