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This year, the International Snow Leopard Day will take place on March 16, 2021 and will take on a new form than in prior years. Exceptionally this year, only our DYNAFIT RACE Team will represent us and head out on ski tours for the protection of snow leopards. More than 50 DYNAFIT pro athletes from 12 different countries have pulled together to lay down big vert on this day. Among them are familiar names from the skimo racing scene such as Jakob Hermann, Alba de Silvestro, and Tove Alexxanderson. Our trail runners will also offer their support on skis to aid the snow leopard. Among them are athletes like Hannes Namberger, Pascal Egli, and Anna Comet. In part, the ski mountaineers will be out together on the mountain, such as in Austria (St. Johann), Switzerland, (Leysin), Italy (Lombardy and Piedmont), in Poland (Beskidy Mountains, Zawoja), and Czech Republic (Dolna Morva ski resort). On the other hand, others will tackle their local mountain individually to rack up more money for snow leopards.

Social responsibility: Why snow leopards?

A retrospective look: 12 years of Snow Leopard Day

As a passionate mountain sports brand, we not only want to make innovative, premium products, we are also conscious of our big responsibility when it comes to people and the outdoors. The Snow Leopard Day is part of this wholistic approach and a key component in our commitment toward wildlife conservation.
The snow leopard embodies the values and skills that our brand and our products also represent. With its exceptional speed and outstanding endurance, there is no other animal so well adapted to life in the mountains as the snow leopard. To Dynafit, the snow leopard is the role model and symbol for all characteristics and faculties that ensure living and surviving on the mountain – and thus a true role model for every endurance athlete.


Unfortunately, this extraordinary animal is now however in danger of extinction. Thus, we have set ourself the goal of helping the snow leopard.

Partnership with the Snow Leopard Trust

The concept: On one winter day, ski touring enthusiasts from many countries meet up to head out together on a ski tour. In order for athletes who don’t have their own equipment to take part, we make demo equipment available at no cost and provide tips and tricks to anyone interested. The event also includes a diverse program of music, food, snacks and beverages. In many locations, small races are held to help provide additional motivation. In the end, it’s all about accumulating as many meters of vert as possible for snow leopard protection. Each vertical meter achieved and tallied is transformed into one donated Euro cent by DYNAFIT. Combined with additional fundraising campaigns, we have been able to collect more than EUR 135,000 to protect our symbolic animal and donate it to the Snow Leopard Trust.

 

For this year’s International Snow Leopard Day on March 16, 2021, our DYNAFIT RACE Team will represent all of us on ski tour. Our athletes will fight for every meters of vert so we can also donate a nice amount for the snow leopard’s protection this year.

 

#SPEEDUP for Snow Leopard Day 2021 “by athletes for athletes!”

Snow Leopard Day - March 16, 2021: DYNAFIT athletes sweat in the name of wildlife conservation

New format for 2021: Athletes accumulate vert 

For a professional and sustainable commitment to protect the snow leopard, we have worked together or many years with the Snow Leopard Trust. Founded in 1981, the non-profit Snow Leopard Trust based in Seattle, Wash., is dedicated completely to the protection of the endangered wild cat.

 

The habitat of the snow leopard is becoming smaller and smaller. Research estimates that only about 3,500-6,500 snow leopards remain in the wild today. The snow leopard species continues to be threatened by illegal hunting, climate change and the decimation of its habitat. The Snow Leopard Trust runs projects in China, India, Kyrgyzstan, Mongolia and Pakistan. The organization also researches the endangered snow leopard and works to restore and strengthen its habitat in cooperation with the peoples of the mountain regions it calls home. An important part of the work is also to demonstrate to families living in those regions their financial alternatives to prevent hunting of the endangered snow leopard. Among those projects are, among others: Continuing education courses as well as the creation of an insurance program in the case the snow leopards steal farm animals. In addition, residents will be aided in protecting their herds of cattle from disease and attacks by wolfs or snow leopards.


Further information about the Snow Leopard Trust is available at http://www.snowleopard.org

Breaking a sweat for wildlife conservation: For 12 years, Dynafit has planned and organized the International Snow Leopard Day for the protection of snow leopards. Ski touring enthusiasts across the globe can express their passion for the sport while doing a good deed, together accumulating meters of vert in the name of the endangered wild cats. The more participants, give their all, the higher the donation becomes. An event concept that matches our maxim #SPEEDUP perfectly.

 

The DYNAFIT Snow Leopard Day is an annual event on the calendars of those in the ski touring community, and it grows in popularity each year. In 2020, we were able to cross the magic line of 2 million meters of vert for the first time, translating into a donation of EUR 20,000.

Snow Leopard Day: Ski touring for a good cause