The leading ski touring equipment producer DYNAFIT is proud of the amount they were able to raise. Seven events held over the course of DYNAFIT SNOW LEOPARD DAY internationally raised a total of €5,542.38. This is the second time DYNAFIT has organised this ski touring event for a worthy cause. Almost 1,100 ski tourers around the world completed a total of 550.000 metres of ascent on touring skis.
Seven different countries between February 26 and May 7, 2011 invited skiers to participate in a Snow Leopard Day: Germany, Italy, Austria, Norway, Sweden, Switzerland, and the USA. The aim for the participants was to ascend on touring skis through as many metres of altitude as they could within a time limit of 12 hours. DYNAFIT then exchanged these vertical metres for a cash donation to the Snow Leopard Trust. One cent for every vertical metre!
This plan worked out perfectly. Skiers of all levels of ability participated enthusiastically – what mattered was not the speed or style, but the amount that would be donated. Posters along the route displayed information on the snow leopard to the ski tourers.
The Snow Leopard Trust has been working since 1981 to protect existing populations, and also support research into the life of this endangered big cat. DYNAFIT identifies with this graceful animal, and as partner in the project has set itself the task of providing long-term support for the snow leopard.
Brad Rutherford, director of the Snow Leopard Trust, is delighted with this partnership and gives his support to the event: “I really think it is all these little connections that are made everyday all over the world that is going to end up ensuring the survival of snow leopards into the future.” He thanked the participants and organisers in all the participating countries.
We are looking forward to Snow Leopard Day 2012. Once again we hope to break records in the number of participants and total donation.