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Mission Statement

Mission Statement
The Dynafit brand is for people who live mountain sports and Dynafit is committed to serving all ambitious ski mountaineers. We, at Dynafit, constantly strive to make the ski mountaineer stronger in all aspects of the sport. All materials and fabrics are carefully sourced, selected, tested and finally implemented. No product management decision is made without a clear 'GO' from our ski mountaineering teams. Our four corporate divisions Boots, Bindings, Skies and Textiles work hand in hand with top teams of mountaineering experts. This is the simple reason why we are always way ahead when it comes to innovation in the ski touring market, be it with the lightest binding made of titan, a carbon boot, or the lightest ski-core technology on the market. Dynafit is an ultra technical brand that often exceeds consumer expectations in a provocative manner. The key to success is that the people who work for Dynafit live Dynafit. There is 100% commitment to the sport and its community. These people are also the salespeople in the stores. Theory and most importantly practice play a vital part. We constantly transfer our enthusiasm and insider knowledge to our frontline people in the stores. These in turn, infect the consumer with a passion for the sport. It is this chain of strong personal relationships that automatically forms the wider Dynafit community.

Our core people celebrate endless winter 365 days a year in the world's mountains. Our heart rate goes up when the weather report forecasts snowfalls. For our expeditions, races and ski tours we take a no-compromise approach to materials. Speed ascents and descents in the world's highest mountains require both the lightest and the most reliable materials. In these extreme situations a breakdown means death. Our challenge is having the lightest, highest performing, yet most trustworthy material at hand. Our people reach the top in the fastest time, with the best feeling, and with plenty of power left for the ultimate powder ride. We strive for the best performance. That’s why we invest in top sportspeople who challenge our brand and ensure that we constantly exceed the expectations of the ever-growing Dynafit community.